Friday, October 24, 2014


I love when there's a way to collaborate passion + a really amazing cause. In this case, it's the British heritage franchise Fred Perry's collaboration with Habitat for Humanity Philippines in rebuilding the Typhoon Yolanda devastated city of Tacloban. 

Taking the collaboration further, Fred Perry Philippines is doing a fine job in creating a community, creating awareness via The #WeAreTipped Wall. On weekends between October 12 to November 23, top photographers transform select Fred Perry shops into their studios, where customers come in their Twin Tipped shirts and get their portraits taken for a cause by: 

1. Buying a Twin Tipped shirt (10% of each sale goes to Habitat for Humanity)

2. If you already have Twin Tipped shirt, come and get your photo taken and pledge ANY amount. 

Follow Fred Perry on Facebook and Instagram for more of these upcoming shoots and events! 

Sharing a few portraits taken by the amazing fashion photographer BJ Pascual, who kicked off this campaign. 

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